Jen Lavallee

20th Anniversary Logo

20th anniversary logo


Logos can represent so much in a simple way.  They look small and simple but need so much to make them balanced, unique, simple, smart, a statement, part of a history and part of a future while allowing you to display them at different sizes and in different tones. 

Approaching F5’s 20th Anniversary I was assigned to design a logo to be displayed in full color in times square while being etched in to glasses, something that will represent the companies past and future.

One designer had already taken a stab at it, the only thing that had resonated at this point was our focus on the cloud. 

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I started to search for logos with numbers between google, pinterest and design books on my desk I had some unique ideas and went to sketching. 

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Review, Production, and more reviews

The ideas that I preferred I started to build out in illustrator. 


Final Version

I am very proud of the final design that was presented, It was simple and I feel referenced the history by the typography and the future by the imagery balanced in.  It would be able to be printed easily in various ways and would hold up well in various sizes.